Mindset Shaping by Media: An Overview of Media Technologies Leading towards Media Imperialism in Media Mix

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http://www.scirp.org/journal/PaperInformation.aspx?PaperID=53265#.VLiDtcnQrzE

ABSTRACT

When medium itself has become message and gets disproportionate importance, the substance of the message gets pushed back. Influence of visual media on culture and people has been increasing day by day. Though it influences people both positively and negatively, it affects more adversely than otherwise as the media has begun affecting the very identity of the masses and reduced them to passive subjects. The plurality of culture and identity of people in the third world countries are at stake. Strong resistance of the masses supported by a new order of international information is the need of the hour. Keeping this in mind, a revisit to the influence of visual media is deliberated here.

Cite this paper

Parashar, A. and Sreenivasan, G. (2015) Mindset Shaping by Media: An Overview of Media Technologies Leading towards Media Imperialism in Media Mix. Social Networking, 4, 17-21. doi: 10.4236/sn.2015.41002.

References

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[4] Lippmann, W. (1998) Public Opinion. Transaction Publishers, London.
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[6] Paterson, C. (1997) Global Television News Services, Media in Global Context: A Reader. Oxford University Press.
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[8] Simonton, D.K. (2001) The Story of Creativity: Historical Perspectives and Interpretations. Green College Lecture Series on the Nature of Creativity: History Biology, and Socio-Cultural Dimensions, University of British Columbia. http://psychology.ucdavis.edu/faculty_sites/simonton/HistoryCreativity.pdf
[9] Alter, A.L. and Kwan, V.S.Y. (2009) Cultural Sharing in Global Village; Evidence of Extra Cultural Cognition in European American. Journal of Personality and Social Psychology, 96, 742-760. http://dx.doi.org/10.1037/a0014036                                                                                                                        eww150116lx
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Is Globalization Changing the Culture from Movie Perspectives?

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http://www.scirp.org/journal/PaperInformation.aspx?PaperID=52050#.VH-1AWfHRK0

ABSTRACT

In survey of marketing, there are important issues as “Is globalization changing cultures?”, “Are different cultures becoming more alike?”, and “If cultures are becoming more alike, how does this affect global marketing strategies?” One of the most popular cultural practices is movie-watching; Movies and/or TV dramas are greater information sources and part of popular culture. Culture is essential to success in marketing; it is important to explore if a culture is impacted by globalization through analyzing the perspectives of movie viewers [1]. The study is designed to investigate culture using the perspectives on a film randomly chosen from 1980s Taiwan early times. First of all, the method of the study is fundamentally described through Dunning and Hofstede’s theories and basic concepts of the qualitative methodologies as storytelling etc. [2]. Then, the study articulated and described the movie’s story, techniques, the similarities or differences between US and Taiwanese cinema, critic on the film and praised or suggested other films, at the same time, examined and analyzed if each perspective matched the dimensions of Hofstede’s Cultural theory. Finally, the analysis of the study both qualitative and quantitative provides with a significant indication of identifying the present culture in the measurement of movie perspectives, which have been the focus of mainstream strategy researchers, such as social, or reputational capital [3] and it comes into the conclusion that it is difficult and slow process for globalization changing cultures of Taiwan.

Cite this paper

Tai, F. and Chuang, P. (2014) Is Globalization Changing the Culture from Movie Perspectives?. iBusiness, 6, 160-179. doi: 10.4236/ib.2014.64017.

References

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Global System in a Changing Social Reality: How to Rethink and to Study It

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http://www.scirp.org/journal/PaperInformation.aspx?PaperID=50167#.VDSjC1fHRK0

ABSTRACT

This paper pretends to show the new global reality and its improving paradigm in Social Sciences. Under the globalization has emerged a lot kind of crisis, specially, in political, legal and economic areas. It is offered a model to rethink, in a holistic way, the new social reality mentioned. Also, the paper explains how to study the issue, beyond the International Law & Affairs approaches, according to Global studies way.

Cite this paper

Sánchez-Bayón, A. (2014). Global System in a Changing Social Reality: How to Rethink and to Study It. Beijing Law Review, 5, 196-209. doi: 10.4236/blr.2014.53019.

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